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Fashion · Showcase concept

Kalai Weaves

A premium online boutique for handwoven sarees.

IndustryFashion
PlatformShopify
Timeline4 weeks
TypeShowcase concept

Showcase concept, designed by our team to show how we would approach a website for fashion businesses.

Showcase preview
Kalai Weaves website on desktop
Kalai Weaves website on mobile
Overview

The brief

A Shopify store and refreshed brand for a family-run handloom label, selling Kanjivaram silks and cottons across India.

The challenge

The brand sold mainly through Instagram DMs, which didn't scale. They needed a premium store that reflects the craftsmanship of their sarees.

Our solution

An elegant Shopify store with rich product storytelling, video, Silk Mark trust badges, Instagram shopping and a refreshed visual identity.

Key features

Built around what users need

Rich product pages

Zoomable photos, video and weave stories.

Instagram shopping

Tag products in posts and reels.

Trust badges

Silk Mark certification and secure checkout.

Gifting options

Gift wrap and personalised notes.

Ships across India

Shipping rules by region and weight.

Brand refresh

New logo, palette and typography.

Screens

Take a closer look

Scroll inside each screen to explore the full desktop and mobile pages.

Tech stack

Built with

ShopifyRazorpayInstagramMetaGoogle Analytics
Deliverables

What we delivered

  • Brand identity refresh
  • Shopify theme customization
  • Product upload & SEO
  • Razorpay checkout
  • Instagram & Meta shop setup
  • Launch ad creatives
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