Google Ads budget planner
Before you spend on ads, see what your budget can realistically bring: clicks, leads, customers, cost per lead and the return on every rupee.
- 100% free
- No sign-up
- Works on your phone
- Nothing you enter leaves your browser.
Estimates only. Real results depend on your keywords, ads, landing page and competition.
Use this often? Bookmark this page, or add it to your phone's home screen from the browser menu.
Google Ads Budget Planner in 4 steps
- Enter your monthly budgetWhat you plan to pay Google each month.
- Add your cost per clickFind it in Google Keyword Planner, or use your past campaign's average.
- Set your conversion ratesHow many visitors enquire, and how many enquiries become customers.
- Check the returnAdjust the numbers to see what it takes for ads to pay for themselves.
Where to find your cost per click: Google Keyword Planner (free inside Google Ads) shows the expected cost per click for your keywords in your city. Clicks for services like dentists, lawyers or real estate usually cost more than for shops and restaurants.
The biggest lever is conversion rate: a fast, focused landing page with a clear WhatsApp or call button can double the leads from the same budget.
Google Ads Budget Planner: questions
Something else? Ask us on WhatsApp. We usually reply within 2 working hours.
Ask on WhatsAppHow much should a small business spend on Google Ads?
Start with a budget you can sustain for at least 2 to 3 months, so Google has enough data to optimise. Use this planner to check that the expected cost per customer is below what a customer is worth to you.
What is a good conversion rate?
It depends on your industry and landing page. Many local service businesses see a few percent of clicks become enquiries. A fast landing page with a clear offer usually does better than a general home page.
What is return on ad spend (ROAS)?
Revenue from ads divided by ad spend. A ROAS of 4x means every ₹1 spent on ads brought back ₹4 in sales, before your other costs.
Why is the daily budget the monthly budget divided by 30.4?
Google uses an average of 30.4 days per month to work out how much it can spend each day.
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